Which type of video is typically considered more engaging, but also more time-consuming?

Interactive videos are considered more engaging because they allow viewers to actively participate in the content. This participation can take various forms, such as clicking on options, choosing different paths through the video, or answering questions and quizzes. Such interactivity keeps the audience’s attention and can enhance retention of the material, as they are not passively consuming the information but actively engaging with it.

However, creating interactive videos can be more complex and time-consuming compared to other types. This is due to the additional design, scripting, and programming required to incorporate choice points and interactive elements. While static videos present information in a straightforward manner, they lack this engaging component, and compliance or short clips often prioritize brevity or legal standards over interactivity. Thus, while interactive videos may require more effort to produce, their potential for deeper viewer involvement is a key reason they are valued in educational and marketing contexts.