Which of the following is the first stage of the AIDA marketing funnel?

The first stage of the AIDA marketing funnel is Attention. This stage is crucial because it represents the initial step where potential customers become aware of a product or service. Capturing the attention of the target audience is essential for any marketing strategy, as it lays the groundwork for further engagement. At this point, marketers must devise compelling messages or creative content that grabs the audience's interest, making them want to learn more about what is being offered. The effectiveness of this stage can significantly influence the success of subsequent stages—Interest, Desire, and finally Action. In the context of marketing, without gaining attention, the chances of progressing to generating interest or desire diminishes greatly.