During which phase of the AIDA Marketing Model does the customer inquire about the product's functionality?

In the AIDA Marketing Model, the phase where a customer inquires about a product's functionality corresponds to the 'Interest' stage. During this phase, customers who have become aware of a product are actively seeking more information to understand how it meets their needs and fits into their lives. This typically involves exploring features, benefits, and specific functionalities of the product.

When customers express interest, they may ask questions or research further to evaluate whether the product is suitable for them. This inquiry is crucial as it moves them closer to making a decision, setting the stage for the next phases—desire and action—where they may develop a preference for the product and eventually make a purchase.